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This is the I to Eye FREE newsletter - if you would like all this information delivered every month sign up using the box on the left. We won't send your details to anyone else and if you change your mind just email us and we will take you off our mailing list. |
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| How to make your website more effective and influence customer perception of your business. |
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| Building customer confidence in your ability and publishing for free online using a blog |
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What is a blog?
A blog is a collection of web pages that can easily be updated without the need to seek help from a web designer, programmer or use any special software.
Most blog software is free to download and easy to use and once you start writing, unlike on a normal web page, your readership can publish comments on the blog making it a truly interactive communication tool.
Why is blogging useful?
There are two answers, firstly it is a no cost option to keeping your website up to date. Secondly Google and the like love fresh content and a regularly updated blog, published as part of your website, will keep Google coming back for more and improve your rankings.
Convince potential customers of your abilities
Use the informative, relaxed style, of a blog to give your company a more personal and friendly online voice, than may be appropriate on your website. Build trust as you provide relevant news and views on issues that matter in your industry. You may also find your blog acts as a magnet to draw in new readers who then move on to your company website.
Creating an online resource of information for your company
Some large companies also use blogs to encourage their employees to share information and expertise with one-another to build a shared knowledge resource. The software used for blogging also doubles as a content management system that allows you to give customers the most up-to-date information on your website.
Optimise your website using your blog
Finally, using blog postings to update your website will cost you nothing (unlike using a web designer) and will boost your search engine rankings as websites that are updated regularly are ranked higher than those that aren't.
We will help you set up your blog
We have installed blogs and designed bespoke templates for many of our customers as well as writing one of our own at www.itoeye.co.uk/blog. We can get your blog up and running in just a few days and we are happy to show you how to begin, as well as upload photographs, video clips and create links to other websites.
We specialise in understanding the needs of your business and creating solutions to meet those needs. In a recent survey our customers said we are good at explaining what the web can do for them without resorting to technical jargon and they all told us that they are pleased at how we meet their deadlines. |
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| I to Eye can make your website more customer focused, more effective as a sales tool to allow you to get on with running your business. Call David Woodroofe on 01962 737989 to get started today. |
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| Would you like your own email newsletter like this one? |
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The easy way to talk to your customers regularly, remind them of your services and your expertise is to contact them with a email newsletter.
There are several pieces of software that will take all the strain out of building lists of recipients and the construction of the newsletter itself, most are reasonably priced and easy to use.
Add a signup box to your website and ask existing customers if they would like to receive information every month. Build a list of recipients in your chosen software so that when you have written your newsletter it will be mailed out on the date and at the time you specify to all the names on your list.
You will be able to see stats on how many people sign-up to receive your newsletter from your website, how many people receive the newsletter and how many people open it up to read it using the software.
An email newsletter could help you win more business by keeping in touch regularly with your customers and showing them you know your industry. If you would like to start your own online newsletter call us on 01962 737989 to set one up. |
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| I to Eye get into fashion for Simply Mee website project |
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Our client, the owner of a clothing shop located in Odiham village in Hampshire, wanted a clean and attractive website to show off the products stocked and encourage people to visit the shop. The shop already had a colour theme from the soft blue paintwork used on the exterior as well as an attractive logo with a striking typeface and leaf motif. These elements were my starting point for the design of the site header and creating a framework for the site content: text and photographs.
Because the aim is to encourage visits to the shop itself the design uses exterior shots of the store on the home page so passers-by would recognise it. Prominently displaying the shop address and opening hours on the banner of the website makes sure site visitors know when to visit as well as where to visit.
The site has pages dedicated to products stocked for women, men and children and these pages have a series of small photos to illustrate the product types, these can be updated as new product photos are taken. As the nature of fashion is ever-changing it was important to allow the site photos to be updated regularly as styles change.
Visit the website at: http://www.simply-mee.co.uk/
Don't know where to begin with your company website? I to Eye take the effort out of planning, designing and building your website, enabling you to get on with making money. If you would like to talk to I to Eye about your website project call 01962 737989 and talk to us today. |
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Call us today: 01962 737989 or visit our website: www.itoeye.co.uk
I to Eye Presentations,The Old Stables, Sutton Manor Farm, Bishops Sutton,
Hampshire SO24 0AA |
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